PROTECTING EUROPE’S VIEWERS
EURALVA’S RESPONSE TO
THE PROPOSALS OF THE
EUROPEAN COMMISSION TO AMEND
THE TELEVISION WITHOUT
this year, the television viewers - and countless others watching online – may
well be ushered into a world of commercial exploitation and information
impending challenge to media regulators comes from the European Commission’s
proposals to roll back the protections of the Television Without Frontiers
week, at a meeting in Lisbon, EURALVA, which represents the interests of many
thousands of listeners and viewers across the EU, called for the existing
protections to be retained. The Alliance highlighted five areas of concern.
absence of clear rules to identify where a European television service has
been licensed and the responsible media regulator.
lack of clear standards when a foreign regulator wishes – as is now becoming
fashionable – do devolve regulation to a commercial stakeholder.
removal of the requirement to separate commercial promotion from programmes
by specifically allowing, for the first time, product placement in
inadequacy of the proposed new Directive to guarantee for all viewers access
to short reports on events of public interest regardless of which
organisation produced the original coverage.
failure to establish clear rules by which a citizen, who is impugned or
unfairly treated in a foreign broadcast, can exercise a right of reply or
deal with these five areas of concern, EURALVA is calling for:
new recital in the Preamble to the Directive which specifically requires the
co-ordination by national regulators of the protections afforded to
television viewers and users of audiovisual services.
addition to minor textual amendments to the proposed new Directive, enhanced
powers for the Contact Committee, consisting of National Regulators from the
25 Member States and the EU Commission, to co-ordinate the necessary
members will be pursuing these issues via the European Parliament, the European
Commission and – through their national governments and regulatory bodies – the
EU Council of Ministers.