Associação Portuguesa de Consumidores dos Media
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THE EUROPEAN ALLIANCE OF LISTENERS’ AND VIEWERS’ ASSOCIATIONS (EURALVA)
EURALVA is a European Alliance of independent national organisations championing media which serve citizenship. We:
During the last two years, one of EURALVA’s policy has been to assist in the formation of organisations which represent the interests of listeners’ and viewers’ in all EU Member States, especially those in the emerging democracies. To this end, we invited media experts from several emerging democracies in the EU to participate in our 2007 Annual Conference in Copenhagen. In addition, I have been invited, as President of EURALVA, to
EURALVA has also responded to the following consultations:
At its 2007 Annual Conference, EURALVA established the need to build confidence between citizens and national governments by establishing a “Circle of Trust” between listeners and viewers, and national governments, national regulatory authorities, and public service broadcasters, together with the production companies commissioned by them.
It may also become necessary to seek to establish a similar “circle of trust” between EU citizens and the European Institutions, following, on the one hand, the broadcasting contract signed between the EU Institutions and Euronews, and on the other, the arrangements recently established by the EU Commission between sixteen radio stations from thirteen Member States, including Deutsche Welle, Radio France Internationale, and Netherlands Radio International.
EURALVA also intends to keep track of the manner in which individual Member States implement the provisions of the new EU Audiovisual Media Services Directive. This will be especially significant, because unlike the previous Television Without Frontiers Directive, which it replaces, the new Directive allows individual Member States are far more flexibility in how they incorporate its provisions into their domestic laws. Potentially, these developments could seriously prejudice, through ignorance or administrative obstacles, the rights of television viewers, and those of users of video-on-demand services, in regard to audiovisual media services whose country of origin is different from their own.
These developments could also introduce serious distortions in the establishment of a Single European Market in Audiovisual Media Services. In particular, EURALVA has noted the flexibility which Member States are allowed in:
The variations in the implementation of these provisions by different Member States may also necessitate a substantial expansion in the development of national syllabuses for media literacy, which are intended to act as an antidote to the unfair and improper exploitation of Europe’s television viewers, and users of video-on-demand services.
Professor Vincent Porter
President of EURALVA